May 02, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog [ARCHIVED CATALOG]

MK 220 GLOBAL MARKETING MANAGEMENT



This course examines the marketing activities required to select, gain entry and compete in the global economy. Also examined in this course is the influence of culture, environment, government regulations, political differences, economic systems and modified American marketing concepts and methods can have on the marketing mix decisions related to global markets. Finally, this course will enable students to understand how to develop, manage, implement and lead global marketing export plans and operations. 3 credits. 3 Credits Prerequisites: MK 103 and BU 201