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May 02, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
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MK 215 PRINCIPLES OF ADVERTISING
Introduces the student to advertising as a component of the marketing promotional mix, target market’s needs, goals and perceptions, different media forms such as print, broadcast, and direct mailing. The student will develop an advertising plan that focuses on product analysis and which is integrated with marketing objectives and strategies. Lecture: 3 hours per week. 3 Credits Prerequisite: MK103
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